How to identify paid leads vs organic leads on Infusionsoft?

Hi. We have the old Infusionsoft, which I think is now Max Classic. I am trying to find a way to distinguish the leads that come through our Google Ads paid ads from those who come from organic search. Can anyone help?

Very wide-open question … but … wherever you are capturing your data, you should have hidden fields to capture UTM data.
Set up Google organic as the default, but if you have an ad click, set up parameters in your Google ads to identify the UTM data you want to collect. The parameters will feed that to your landing page, where you data capture system should record that along with the data that is input by the customer. Feed that info custom fields in Keap Max Classic and you can then run reports on your lead sources.

Here is a good article on utm parameters: