We’ve been trying to figure out why the numbers don’t line up between our google ads and Max Classic account and we can’t seem to pin anything down.
It would make sense if we had more leads coming in on the forms than were showing in google ads since there are undoubtedly organic leads in the mix filling in the forms, but it’s the other way around and google ads is showing a lot more.
The only goals it’s tracking is conversions to the thank-you pages after each web form, and is showing 19 for May 1st-12th. Whereas Infusionsoft shows only 11.
Is this a problem anybody else has encountered, were you able to figure out what causes the discrepancy. We’re still not sure which side the problem is on so it could be that this issue is entirely with google ads or if it’s due to the way the Keap web forms redirect to the thank-you pages perhaps?
Thanks,
Joe
The mismatch you’re seeing is likely happening because Google Ads is counting the thank you page view as a conversion, but not all of those page views are actually resulting in form submissions being recorded in Infusionsoft. This can happen due to technical errors with the thank you page, or it could be that bots/spam are completing the form and being redirected to the thank-you page but those form submissions are never being recorded in Infusionsoft.
The solution is to trigger a conversion when a form is successfully submitted rather than when a thank-you page is viewed. You coudl write some code to do this yourself, or there are tools like Converly.io which you can use to handle this for you (it’s kind of like Zapier but for conversion tracking, so you set up a trigger, like when a form is submitted, and then set your actions, like sending a conversion to Google Analytics or Google Ads).