Unsubscribe versus Opt-out

Unsubscribe vs. opt-out, what is the difference?

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It depends. There really isn’t a difference most of the time.

I think largely an “Unsubscribe” means someone literally clicked the unsubscribe link in your emails, which would effectively “opt them out” of your marketing.

But there are other ways to opt-out as well, like marking an email as spam - this would result in an opt-out, even though they may not have technically clicked “unsubscribe”.

Does that help? Are you seeing these terms somewhere specifically? Maybe we can explain based on the context.

I really want to know about this as well because we are seeing different results in both marketing reports: unsubscribed and opted-out

I see though that those who click unsubscribe in the emails are getting the opt-out status.

Unsubscribe is one type of opt out. Someone could report spam or their email may bounce and those would also generate opt outs. So unsubscribe is a way for you to know that they opted out without one of the other options having happened.