I’ve been using InfusionSoft since 2013 and since then I’ve managed to garner a hefty number of emails (1000s) that signed up for my newsletter on a website form, but never confirmed their email by clicking the link in the double-opt-in. Many of them appear to have never sent the email.
This could be because:
- They never signed up, somebody else did using their email address without authorization. (in this case, the double opt-in served its purpose)
- They decided that they don’t want the newsletter 5 seconds later.
- They forgot about it. Maybe they filled out the form on the bus or something and never checked their email in time for it to appear near the top.
- The email got lost in a wave of other emails.
I’m wondering if it is good practice to resend the double opt-in confirmation email if the first isn’t responded to?
Say, set your campaign to resend the opt-in confirmation email a day or two after the first one wasn’t responded to? Or should you just delete these non-confirmed emails? Or let them sit around your list, taking up contact slots for your InfusionSoft license?
Thank you for your time!