Does anyone know how to add a Google / LinkedIn tracking tag (conversion tracker) to an Infusionsoft landing page?
This won’t do LinkedIn, but it will do everything else:
Are you looking to track conversions back to Google Ads and LinkedIn Ads when someone completes a form on your Infusionsoft landing page?
If so, adding the Google tracking tag or LinkedIn tracking tag won’t do that. You need to add those so that they can track what visitors do on your website, but on top of that you also need to have a bit of code that fires when the form is submitted so that these platforms know a form submission happened.
You could get a developer to write some custom JavaScript that sends events to the Google and LinkedIn tags when the form submits, or there are tools like Converly.io which can handle this for you (it’s kind of like Zapier for conversion tracking. You set up a trigger, like when an Infusionsoft form is submitted, then select your actions, like sending a conversion to Google Ads or LinkedIn Ads).
The benefit is that you get more accurate conversion data since it’s based on actual form submissions rather than thank you page views, plus you outsource all the technical setup and maintenance to the Converly team instead of having to worry about it yourself.