Any tried and tested naming conventions?

Hi folks,

The CRM is getting a bit “lived in”, in particular with lots of people working in it.

So far it’s been a bit of a free-for-all for us and what is very obvious to me isn’t necessarily obvious to others (though I think they are wrong :wink:) .

I thought for emails a schema might be useful.

I was wondering if people had some tried-and-tested naming conventions for campaigns, sequences, emails and tags they follow?



Send me your email and I’ll shoot it over to you.