Most efficient way to A/B test?

Hello all!

I’m new here, so please bear with me :slight_smile:

I wanted to ask for tips/suggestions on A/B testing. I currently have tags set up in a pretty precise way. I tried to alter my tagging system for A/B testing, but it’s frankly getting convoluted and confusing. Any ideas?


What are you trying to split test? Broadcast emails or campaigns?

@Greg_Jenkins has a pretty effective way of doing this:

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Thanks John - yeah, if you have Zapier then this is a good way of making sure all of your customers are segmented into a A/B/C group, and then you can use that in any of your broadcasts or campaigns to make sure you’re sending different versions.

I also know that PlusThis (and MyFusionHelper) have their own split testing tools too. So if you use either of those, that might be a better option.

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