Is this to track our web site viewers?
The Visitors area gives you a view of all anonymous visitors to your sites where you have a Max Classic webform or tracking link, providing detailed information on that visitor before they opt into your marketing. It’s a good way to gauge activity on your sites for return on investment tracking.
More information can be found at the following link:
https://help.infusionsoft.com/help/view-your-website-visitors