Hi all, for example, I run some Litmus tests and noticed that there are providers that doesn’t display images automatically, making emails look quite silly simple. Would you advise to do non-visual emails to these providers, I think it was Outlook or one of them.
Looking forward to your suggestions.
That is actually an interesting idea… You may be able to run some tests with this idea also, by sending out a normal email, and then sending out a non-visual email, later, to these providers. This might let you get some quick data on click-thru rates.
I know some of our other community members may have some input on this also, but I like your idea here.
My rule-of-thumb is to use images to enhance your layout. Use CSS to style it. The Email Builder does a good job of giving you a nice starting point to send nicely styled emails with a visible call-to-action even if images are blocked. Another downside to images is that overusing them will trigger SPAM filters if your image-to-text ratio too high.
Note that images are blocked, but it’s easy to read and the call to action is front and center.
Thank you for your suggestions, guys.