What gets populated at Dear ~Contact.FirstName~, when there is no name in the contact profile?

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The default is “friend”

Look at this thread re: how to change default values:


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Thank you

To continue in Jeff’s answer, you can enter [[ contact.first_name | default: "Friend" ]] in campaign emails and change that default value to whatever you want. You can generate a wide range of dynamic content yourself by going to Marketing > Dynamic Content.