# Unopened email sequence

**URL:** <https://integration.keap.com/t/unopened-email-sequence/29067>\
**Category:** Max Classic\
**Created:** [January 30, 2018, 7:11pm UTC](https://integration.keap.com/t/unopened-email-sequence/29067 "2018-01-30T19:11:06Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Zach\_Doyle](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/zach_doyle/32/4722_2.png) [@Zach\_Doyle](https://integration.keap.com/u/Zach_Doyle)\
**Post date:** [January 30, 2018, 7:11pm UTC](https://integration.keap.com/t/unopened-email-sequence/29067/1 "2018-01-30T19:11:06Z")

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Hi,

I am trying to find out what action I take in a campaign in order to put those who don’t open emails into a nurture process.  
The action to take if someone opens an email but does not click any links to put them into a tailored email sequence  
The action to take for those who do click a link that puts them into the tailored email sequence.

If more information is needed from me, let me know.

Thank you!

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**Author:** ![John\_Borelli](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/john_borelli/32/11880_2.png) [@John\_Borelli](https://integration.keap.com/u/John_Borelli)\
**Post date:** [January 31, 2018, 2:35am UTC](https://integration.keap.com/t/unopened-email-sequence/29067/2 "2018-01-31T02:35:43Z")

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There is no actionable way to be notified in campaign builder if an email has been “reported” as opened. You can embed a hidden image pixel that runs and automation link that raises a tag and then it would be possible to respond to that tag but note that you will never know for certain if that tag was raised by a ‘preview’ or other mechanism from the receiving email client so your reporting of opens won’t really be accurate. I know it’s not convenient but until the industry agrees on a standard for reporting opens, it’s really just an estimation and not an accurate accounting of it.