# Issues with the new email builder's unsubscribe footer

**URL:** <https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471>\
**Category:** Max Classic\
**Tags:** campaign-builder, email-builder, email-design\
**Created:** [February 29, 2024, 6:10pm UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471 "2024-02-29T18:10:14Z")\
**Posts on this page:** 10\
**Page:** 1

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**Author:** ![Claudia\_Gabrielle](https://avatars.discourse-cdn.com/v4/letter/c/aeb1de/32.png) [@Claudia\_Gabrielle](https://integration.keap.com/u/Claudia_Gabrielle)\
**Post date:** [February 29, 2024, 6:10pm UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/1 "2024-02-29T18:10:14Z")

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The new email builder’s unsubscribe footer has some serious issues. I’ve contacted Keap Support about them several times over the last 2 months but have been told there’s no plan at this time to make any changes to the footer but the Support folks agree that these are indeed issues that need to be addressed:

1. You can’t edit the color, font, or style of the text in the unsubscribe footer. This makes it so the footer detracts from the content of our emails to customers because it’s too dark, not the same font and style, etc. The old email builder did such a better job with this!
2. The apostrophes in our text in the new footer disappear so it’s now grammatically incorrect. The old email builder allowed this and made the unsubscribe footer look so much better: less obtrusive in the grey text color, allowed us to say what we want to say, and held the proper grammar markings.
3. The new email builder doesn’t allow us to create separate paragraphs like the old one did. This makes the text run together too much and it looks horrible and very difficult for our customers to read.  
As I understand it, the old email builder is going to be phased out sometime this year and everything old and new will be in this new email builder platform. For our emails to look presentable, these issues need to be addressed. THANK YOU!  
 ![No fixes done in the footer](https://us1.discourse-cdn.com/flex019/uploads/infusionsoft1/original/2X/d/dc8f388f2e67cac8c35ce3ef68064aee2ef5aa52.jpeg)  
 ![Unsubscribe new paragraphs needed](https://us1.discourse-cdn.com/flex019/uploads/infusionsoft1/original/2X/7/7717be7349dc547d16a12b5df3b675bbc4ff73a0.jpeg)  
 ![Legacy unsubscribe footer much better](https://us1.discourse-cdn.com/flex019/uploads/infusionsoft1/original/2X/d/debda94fb5cac7f98b1a89f8c49ea477048a2d19.jpeg)

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**Author:** ![Sophie\_Horvath](https://avatars.discourse-cdn.com/v4/letter/s/71e660/32.png) [@Sophie\_Horvath](https://integration.keap.com/u/Sophie_Horvath)\
**Post date:** [January 30, 2025, 9:39am UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/2 "2025-01-30T09:39:25Z")

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Indeed, it’s extremely annoying and unreadable. Keap loses more and more customers due to forced changes, nobody wants - at least the price gets higher and higher with no return of better features, just design.

No answer from Support till today.

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**Author:** ![Brian\_D\_Steele](https://avatars.discourse-cdn.com/v4/letter/b/5daacb/32.png) [@Brian\_D\_Steele](https://integration.keap.com/u/Brian_D_Steele)\
**Post date:** [February 5, 2025, 8:35pm UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/3 "2025-02-05T20:35:03Z")

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Any updates to this? We have 5 accounts through Keap and we’ll have to move our business if this is not fixed by the mandatory New Builder implementation in March.

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**Author:** ![Claudia\_Gabrielle](https://avatars.discourse-cdn.com/v4/letter/c/aeb1de/32.png) [@Claudia\_Gabrielle](https://integration.keap.com/u/Claudia_Gabrielle)\
**Post date:** [February 5, 2025, 9:16pm UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/4 "2025-02-05T21:16:45Z")

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Last month when I checked in on this issue, Keap told me again last that it’s not high up on their priority list because they say I’m the only one who has let them know that this is a big issue. The more people who say this is unacceptable, then they’ll consider investing the time of their coders to make the unsubscribe footer editable. Please call in and create your own case. Feel free to reference this thread on Keap Integration Q & A as well. The squeaky wheel…

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**Author:** ![Rebecca\_Ejo\_Colwell](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/rebecca_ejo_colwell/32/2224_2.png) [@Rebecca\_Ejo\_Colwell](https://integration.keap.com/u/Rebecca_Ejo_Colwell)\
**Post date:** [February 25, 2025, 6:55pm UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/5 "2025-02-25T18:55:07Z")

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Totally support this request. The limitations are impacting the whole brand experience.

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**Author:** ![Brian\_Steele](https://avatars.discourse-cdn.com/v4/letter/b/4491bb/32.png) [@Brian\_Steele](https://integration.keap.com/u/Brian_Steele)\
**Post date:** [March 5, 2025, 3:37am UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/6 "2025-03-05T03:37:20Z")

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As of February 25th email from Keap, they are not going to fix this. We are moving all 5 of our Keap business accounts to Go High Level. But I’m sure they wont even miss the $65K per year we pay for Keap services. So sad, we’ve been customers for over 12 years. Moving on.

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**Author:** ![Martin\_PROBST](https://avatars.discourse-cdn.com/v4/letter/m/ad7895/32.png) [@Martin\_PROBST](https://integration.keap.com/u/Martin_PROBST)\
**Post date:** [March 7, 2025, 2:38am UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/7 "2025-03-07T02:38:33Z")

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Seriously considering moving on also. How are you handling the integration (not just the contacts, but automation flows, forms, products, appointments, pipelines, etc etc)?

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**Author:** ![Pav](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/pav/32/124_2.png) [@Pav](https://integration.keap.com/u/Pav)\
**Post date:** [March 8, 2025, 11:45am UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/8 "2025-03-08T11:45:37Z")

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Hi all,

I have posted a Workaround Solution for this issue.

> [@Email Unsubscribe Footer - New Line - Workaround Solution](https://integration.keap.com/t/email-unsubscribe-footer-new-line-workaround-solution/93560):
>
> Hi all, We can all see that the Email Unsubscribe Footer feature is very limited, but it seems that Keap are not planning to make any changes for the while. I took a look to see if there is a way to add a New Line into the Email Unsubscribe Footer section. By using a particular Unicode Character multiple times it is possible to add in additional White Spacing which can then force the text to roll over onto a New Line. NOTE: This solution is useable but not ideal. I cannot guarantee the resul…

I recommend that you experiment with it to see it will help you.

Tell me how it goes.

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**Author:** ![Brian\_D\_Steele](https://avatars.discourse-cdn.com/v4/letter/b/5daacb/32.png) [@Brian\_D\_Steele](https://integration.keap.com/u/Brian_D_Steele)\
**Post date:** [March 27, 2025, 7:10pm UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/9 "2025-03-27T19:10:16Z")

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We are snapshotting our workflows and recreating them in Pardot and High Level. Very manual process, but its giving us a chance to purge some old funnels that werent performing well. We have over 700 automations in our various Keap accounts. Been using them for almost 10 years.

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**Author:** ![Brian\_D\_Steele](https://avatars.discourse-cdn.com/v4/letter/b/5daacb/32.png) [@Brian\_D\_Steele](https://integration.keap.com/u/Brian_D_Steele)\
**Post date:** [March 27, 2025, 7:12pm UTC](https://integration.keap.com/t/issues-with-the-new-email-builders-unsubscribe-footer/92471/10 "2025-03-27T19:12:25Z")

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Thank you. That’s what we’re doing currently. We just put a separate editable paragraph below our email signatures and then pushed the ugly unsubscribe text down farther. Its just SO off-brand and embarrassing. Heck, not sure if you noticed, but not even Keap company emails use the new email builder! Their email CAN-SPAM footers are all nice and edited. Really too bad.
