# Gmail is sorting my IFS emails into "Promotions" tab

**URL:** <https://integration.keap.com/t/gmail-is-sorting-my-ifs-emails-into-promotions-tab/12900>\
**Category:** Max Classic\
**Created:** [August 30, 2017, 2:35pm UTC](https://integration.keap.com/t/gmail-is-sorting-my-ifs-emails-into-promotions-tab/12900 "2017-08-30T14:35:10Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Rick\_Meredith](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/rick_meredith/32/2154_2.png) [@Rick\_Meredith](https://integration.keap.com/u/Rick_Meredith)\
**Post date:** [August 30, 2017, 2:35pm UTC](https://integration.keap.com/t/gmail-is-sorting-my-ifs-emails-into-promotions-tab/12900/1 "2017-08-30T14:35:11Z")

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When I create an email in IFS and send it, my Gmail interprets it as a “Promotion.” I hardly ever check my Promotions tab and I’m sure a lot of others don’t, also. What can I do when creating an email to prevent it from being flagged like this? We’ve been using MailChimp and those always went straight to “Primary”. So there must be a way?

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**Author:** ![Lee\_Goff](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/lee_goff/32/2182_2.png) [@Lee\_Goff](https://integration.keap.com/u/Lee_Goff)\
**Post date:** [August 30, 2017, 4:24pm UTC](https://integration.keap.com/t/gmail-is-sorting-my-ifs-emails-into-promotions-tab/12900/2 "2017-08-30T16:24:53Z")

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It is best to use a “Micro” content strategy.

There are a few reasons to do this:

1. Deliverability is much higher
2. Higher Engagement - Shorter content hooks them and then links to more in depth content sources like landing pages, blog articles, etc…
3. Easier to create and serves the fast paced mindset better

A cliff notes version of the micro content strategy is this:

1. Never put more than one image in the email
2. Do not use a header image, this is a huge red flag to email clients that it was delivered by a mail service, not a human. Think about it, have you ever seen a personal email with a header image?
3. No more than 2 or 3 short paragraphs (again following the personal email pattern)
4. No more than 2 links in the email (Including email signatures)
5. Use the micro content to simply engage the prospect, hook them and entice them to click a link to learn more.

Hope this helps, if you have any further questions, let me know?

Lee Goff