# Email Broadcast report

**URL:** <https://integration.keap.com/t/email-broadcast-report/63351>\
**Category:** Max Classic\
**Created:** [February 5, 2019, 5:57pm UTC](https://integration.keap.com/t/email-broadcast-report/63351 "2019-02-05T17:57:57Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Alison\_McLaren](https://avatars.discourse-cdn.com/v4/letter/a/2acd7d/32.png) [@Alison\_McLaren](https://integration.keap.com/u/Alison_McLaren)\
**Post date:** [February 5, 2019, 5:57pm UTC](https://integration.keap.com/t/email-broadcast-report/63351/1 "2019-02-05T17:57:57Z")

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What’s the difference between Opened (Unique) and Opened (Total)?

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**Author:** ![Jeff\_Arnold](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/jeff_arnold/32/14802_2.png) [@Jeff\_Arnold](https://integration.keap.com/u/Jeff_Arnold)\
**Post date:** [February 5, 2019, 7:17pm UTC](https://integration.keap.com/t/email-broadcast-report/63351/2 "2019-02-05T19:17:06Z")

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If one person opens the email 5 times, you will have 1 unique and 5 total.

Thanks,

Jeff

* * *

Jeff Arnold, President

4Spot Marketing

Infusionsoft Certified Partner

PlusThis Certified Partner

Zapier Certified Expert

4Spot Marketing • [4SpotMarketing.com](http://4SpotMarketing.com)

11700 W Charleston #170-160 • Las Vegas • NV • 89135

O: 702-721-9763 • C: 702-525-9763

[Client Testimonials](http://4spotmarketing.com/client-testimonials/) • [Book an Appointment](http://4spotmarketing.com/schedule-appointment/)

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**Author:** ![John\_Borelli](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/john_borelli/32/11880_2.png) [@John\_Borelli](https://integration.keap.com/u/John_Borelli)\
**Post date:** [February 5, 2019, 8:47pm UTC](https://integration.keap.com/t/email-broadcast-report/63351/3 "2019-02-05T20:47:42Z")

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Unique will only show you the email address for each, one time, regardless of how many times an email is opened by the same person. Total just shows you how many times all emails have been open for a total of times, regardless of weather or not it was opened multiple times by the same person.
