# Data Reporting

**URL:** <https://integration.keap.com/t/data-reporting/85904>\
**Category:** API Q&A\
**Tags:** reports\
**Created:** [December 13, 2021, 8:09am UTC](https://integration.keap.com/t/data-reporting/85904 "2021-12-13T08:09:41Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![briani](https://avatars.discourse-cdn.com/v4/letter/b/90ced4/32.png) [@briani](https://integration.keap.com/u/briani)\
**Post date:** [December 13, 2021, 8:09am UTC](https://integration.keap.com/t/data-reporting/85904/1 "2021-12-13T08:09:41Z")

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How reliable is the open and click count on the reporting side?

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**Author:** ![TomScott](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/tomscott/32/67_2.png) [@TomScott](https://integration.keap.com/u/TomScott)\
**Post date:** [December 13, 2021, 6:28pm UTC](https://integration.keap.com/t/data-reporting/85904/2 "2021-12-13T18:28:38Z")

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As reliable as it can be; opens are tracked via single-pixel image loading, which may be blocked by some email services based on domain rules. This is the industry standard method for tracking opens.