# Can I automate assigning owners based on certain criteria?

**URL:** <https://integration.keap.com/t/can-i-automate-assigning-owners-based-on-certain-criteria/79378>\
**Category:** Max Classic\
**Created:** [August 31, 2020, 9:24pm UTC](https://integration.keap.com/t/can-i-automate-assigning-owners-based-on-certain-criteria/79378 "2020-08-31T21:24:33Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Ryan\_Tilman](https://avatars.discourse-cdn.com/v4/letter/r/919ad9/32.png) [@Ryan\_Tilman](https://integration.keap.com/u/Ryan_Tilman)\
**Post date:** [August 31, 2020, 9:24pm UTC](https://integration.keap.com/t/can-i-automate-assigning-owners-based-on-certain-criteria/79378/1 "2020-08-31T21:24:34Z")

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I want to be more specific when assigning leads to our sales team. Is it possible to assign contact owners based on custom field entries?

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**Author:** ![Jeff\_Arnold](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/jeff_arnold/32/14802_2.png) [@Jeff\_Arnold](https://integration.keap.com/u/Jeff_Arnold)\
**Post date:** [August 31, 2020, 10:17pm UTC](https://integration.keap.com/t/can-i-automate-assigning-owners-based-on-certain-criteria/79378/2 "2020-08-31T22:17:10Z")

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Yes. You would place a decision diamond in front of the campaigns sequence that has the ‘assign owner’ action inside of it.

So, if you want Joe to get all leads with investible assets over $500K, and Jim to get those under $500K, you would have to sequences - one for Joe and one for Jim. The DD that is in front of them would be “if investible assets \> $500000, then Joe” and “if investible assets \<$500000, then Jim”

![email-sig-storybrand-certified-guide-60.png](https://us1.discourse-cdn.com/flex019/uploads/infusionsoft1/original/2X/b/b44e0b32c05e44619132d27268e14026b37d77b0.png)