# API and embedding

**URL:** <https://integration.keap.com/t/api-and-embedding/2030>\
**Category:** API Q&A\
**Created:** [July 1, 2017, 10:06am UTC](https://integration.keap.com/t/api-and-embedding/2030 "2017-07-01T10:06:27Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Realboss\_Ltd](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/realboss_ltd/32/1022_2.png) [@Realboss\_Ltd](https://integration.keap.com/u/Realboss_Ltd)\
**Post date:** [July 1, 2017, 10:06am UTC](https://integration.keap.com/t/api-and-embedding/2030/1 "2017-07-01T10:06:27Z")

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So am building a new website and want to integrate infusion so i can collect leads. So i have two options, either to integrate with API or just embed the web form code. Which would you advice i go for and why?

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**Author:** ![John\_Borelli](https://sea1.discourse-cdn.com/flex019/user_avatar/integration.keap.com/john_borelli/32/11880_2.png) [@John\_Borelli](https://integration.keap.com/u/John_Borelli)\
**Post date:** [July 4, 2017, 5:05am UTC](https://integration.keap.com/t/api-and-embedding/2030/2 "2017-07-04T05:05:36Z")

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That will depend on your priorities. Continuity of brand would suggest your form with integration. Simplest approach would indicate embedding the form.